Habbo in Top 10 Most Valuable Social Media Brands

It’s always nice to be in a top 10, whether it’s for the most likely to succeed in your high school yearbook or best dressed at a fancy dress party, it’s great to be acknowledged for a job well done. We’re glad, however, that this one would come under the former rather than the latter.

In the first ever ranking of its kind, Habbo made the top 10 of “Most Valuable Social Media Brands 2012”. BV4 (the agency that conducted the study) state that a high level of awareness, global reach and user trust is what makes Habbo and other brands valuable overall.

While a number of factors are considered (including financial figures and estimated future income), a big part is the strength of the brand itself – the value of just being us – this status is achieved through earning the trust, respect and coolness factor of users.

The actual monetary value they have assigned here (see diagram below) isn’t as important to us as the recognition that our users know and trust us as a service and will continue to do so for the foreseeable future. That said we’re proud to be in good company with the other social media giants such as Facebook & Twitter, and to be giving the mighty social gaming Zynga a run for the money (figuratively speaking of course).

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